Tom Hickman
Assistant Professor of Marketing
Address: 6363
St. Charles Avenue, Box 15
New Orleans, LA 70118
Phone: (504)864-7926
Fax:
(504)864-7970
Email:
thickman@loyno.edu
Office: Miller 314
- Education
- Academic/Industry Experience
- Course Descriptions
- Research Interests
- Publications
- Personal Information
Education
- Ph.D. W. P. Carey School of Business, Arizona State University: 2005, Concentration: Marketing
- M.B.A Henry B. Tippie School of Management, The University of Iowa: 1999, Concentration: Marketing.
- B.A. College of Liberal Arts and Sciences, The University of Iowa: 1993, Major: Psychology; Minor: Business Administration
Academic/Industry Experience
- Assistant Professor of Marketing, Loyola University New Orleans (2005 – present). Courses: Basic Marketing; Marketing Strategy; Marketing Management
- Instructor Arizona State University (2001 – 2005). Courses: Principles of Marketing; Marketing Management; Promotions Management
- Marketing Analyst, Amana Appliances (1999 – 2001). Managed and designed marketing research activities including survey design, conjoint analysis, and data analysis for all major appliance categories.
Course Descriptions
- Marketing Management
- Marketing Research
- Promotions Management
- Principles of Marketing
- Marketing Strategy
- Sports Marketing
Research Interests
Social Identification: Specifically a theoretical investigation of how the consumer's identification with a brand and status within a social network of brand users impacts in-group communications on in-group and out-group brands.
Consumer Behavior in Sport: The application and development of theory in social psychology and consumer behavior to sport and sport sponsorship from the perspective of the fan.Publications, Proceedings, and Papers
Publications
- Hickman, Thomas M., Katherine E. Lawrence, and James C. Ward (2005), “A Social Identities Perspective on the Effects of Corporate Sport Sponsorship on Employees”; Sport Marketing Quarterly, Vol. 14 (3), p. 148-157.
Conference Proceedings
- Hickman, Thomas M. and Katherine E. Lawrence (2004), “The Sponsorship Alienation Effect: Implications for Brand Equity Erosion,” To be presented at 2004 AMA Summer Educator's Conference.
- Hickman, Thomas M. and James C. Ward (2003), “Stadium Sampling for Economic Impact Studies: All Sections and Fans are not Created Equally,” Presented at 2003 Sport Marketing Association.
- Hickman, Thomas M., Katherine E. Lawrence, and James C. Ward (2003),
- “A Social Identities Perspective on the Effects of Corporate Sport Sponsorship on Employees,” Presented at 2003 AMA Summer Educator's Conference.
Work in Progress
- Hickman, Thomas M. and James C. Ward, “Intergroup Stereotyping and Word of Mouth in Brand Communities”. Targeting: Journal of Consumer Research. Status: Data Collection completed.
- Hickman, Thomas M. and Katherine E. Lawrence, “The Dark Side of Sponsorship Marketing: Alienation of the Enemy”. Targeting: Journal of Consumer Research. Status: Study 1 and 2 completed.
- Hickman, Thomas M., Katherine E. Lawrence, and James C. Ward, “Sponsorship Marketing: The Impact of Fan Identity and Emotional Reactions to Wins and Losses”. Targeting: Psychology and Marketing. Status: Study 1 completed.
- Hickman, Thomas M. and James C. Ward, “Stadium Sampling Considerations: Implications for the Validity of Economic Impact Studies,” Targeting: Sport Marketing Quarterly .Status: Data collection completed.
Personal
Professional Affiliations
- American Marketing Association
- Sport Marketing Association