Michael Pearson
Chase/Francis C. Doyle Distinguished Professor of Marketing
- Department
- Business Administration, Master of Business Administration
- Office Location
- 349 Miller Hall
- Mailing Address
- Loyola University New Orleans 6363 St. Charles Ave. Campus Box 015 New Orleans, LA 70118
- Direct Phone
- (504) 864-7938
- Fax Number
- (504) 864-7970
- E-mail Address
- pearson@loyno.edu
Degrees
Ph.D, M.B.A, University of Colorado – Boulder
B.A., Gustavus Adolphus College
Short Bio
It is true that Dr. Mike Pearson is the old guy with Hawaiian shirts on the Loyola campus. He is old and he does always wear Hawaiian shirts.
Dr. Pearson teaches a variety of undergraduate courses – basic marketing, promotion, retailing and sports marketing, along with special events marketing and global retailing at the graduate level. He is advisor for the collegiate chapter of the American Marketing Association at Loyola. He has taught at Loyola since 1994. Before that he taught for 23 years at Bowling Green State University in Ohio. He has also taught at Lincoln University in New Zealand, the University of Hawaii at Hilo and the Université catholique de Louvain à Louvain-La-Neuve, Belgium.
Dr. Pearson has held many high posts in national professional marketing organizations. He has served as president of the American Collegiate Retailing Association, vice president for collegiate activities for the American Marketing Association, chair of the teaching and learning strategic interest group for the American Marketing Association and has served on the board of directors for both the American Collegiate Retailing Association and the American Marketing Association.
Dr. Pearson earned his Ph.D. and M.B.A. at the University of Colorado – Boulder. He received his B.A. degree at Gustavus Adolphus College in St. Peter, Minnesota. He has consulting and work experience in retailing (grocery, apparel, restaurant, hardware, liquor, printing), distribution (grocery, beer, office products, medical supplies, chemical, construction), services (banking, environmental, real estate, land title, education, hospital, athletic, cultural), manufacturing (packaging, food, chemical), and governmental agencies (personnel, customer service, recycling management and entrepreneurship training).
AMS/ACRA Retailing Conference
Dr. Pearson is involved in organizing the upcoming triennial AMS/ACRA Retailing Conference at the Hilton Riverside in New Orleans, Sep. 30 - Oct. 3. Find attached an event schedule and Mike's own picks for local restaurants, sight-seeing, music, and shopping while in New Orleans.
Courses Taught
- Basic Marketing
- Promotion
- Retailing & Value Chain
- Sports Marketing
- Special Events Marketing
- Global Retailing