About the B.B.A. Program

Program Objective

The primary purpose of the Bachelor of Business Administration (B.B.A.) program is to provide students with a well-rounded education that includes a foundation in the liberal arts and sciences and a study of the art and science of management and administration. The curriculum is designed to prepare graduates for responsible citizenship and leadership roles in business and society. This program is designed to attract students nationally and internationally.

Learning Goals

The Bachelor of Business Administration degree has the following learning goals:

• Graduates will demonstrate competency as business professionals.
• Graduates will be able to apply critical thinking skills to business.
• Graduates will be able to communicate effectively in business.
• Graduates will be able to apply a values-laden method for making ethical decisions concerning business.
• Graduates will posses the knowledge, skills, and abilities needed to succeed in the global economy.